significant celebration in Jeddah this month for its Indonesian partner, Samira
Travel, marking the travel company’s ninth anniversary and continued growth in
the tourism sector.
The event celebrated Samira Travel, one of Indonesia’s leading travel agencies
specializing in religious pilgrimage packages to Makkah (Hajj and Umrah) and
cultural tourism experiences. Since its establishment nine years ago, the
company has built an extensive client base of 11,000 customers through its
high–quality service offerings.
The celebration followed the signing of a Memorandum of Understanding
between the two companies. Key attendees at the signing ceremony included
Eng. Mohannad Nabil Khogeer, CEO and Chairman of SIAD Holding; Mr.
Abdulaziz Khogeer, Managing Director of Alhussam Tourism; M.Arch. Mulham
Khogeer, VP for Hotels and Hospitality Projects at SIAD Holding; Ms. Lukita,
Founder and Owner of Samira Travel; and Mr. Fauzi, Partner at Samira Travel.
Alhussam Tourism was nominated by the Saudi Tourism Authority among
leading companies to organize the celebration, with the final selection made by
Samira Travel. This choice reflects the company’s proven expertise in delivering
exceptional hospitality experiences and setting a benchmark in hosting
international events that embody Saudi cultural identity while supporting
Vision 2030 goals.
The event aligns with Saudi Arabia’s Vision 2030 objectives, particularly in
tourism sector development and strengthening cultural exchange with Asian
countries. The initiative supports the Kingdom’s goal of hosting 30 million
pilgrims and attracting 150,000 tourists annually.
“Our goals are aligned with the aspirations of our beloved Kingdom,” said Eng.
Mohannad Khogeer during his welcoming address. “We are united in achieving
150,000 tourists within and outside Saudi Arabia.”
The celebration took place at a private farm in Jeddah, designed to showcase
Saudi Arabian culture and hospitality. The venue featured traditional elements
and activities including fire performances, traditional desert–style seating
arrangements, authentic Saudi cuisine, performances by Hejazi folk
musicians, and traditional Saudi coffee tastings. All activities were presented
in a setting designed to respect guest privacy while providing an immersive
cultural experience.
The event demonstrates the strengthening tourism and cultural relationship
between Saudi Arabia and Indonesia, particularly as Indonesian visitor
numbers to the Kingdom continue to grow for both religious and cultural
tourism purposes.
Samira Travel executives expressed appreciation for the experience provided by
Alhussam Tourism, stating that the event exceeded expectations in terms of
organization and cultural content.
Alhussam Tourism specializes in organizing religious pilgrimage trips and
providing comprehensive religious tourism solutions within Saudi Arabia. The
company maintains extensive partnerships with hotels, transportation
providers, and government entities, serving millions of visitors annually.
The company focuses on enabling visitors to perform religious rituals safely
and comfortably while providing premium services that reflect Saudi
hospitality. Alhussam Tourism is committed to continuous development and
innovation in the tourism sector, supporting Saudi Arabia’s Vision 2030
objectives.
About Alhussam Tourism:
Alhussam Tourism has been a leading provider of exceptional Umrah experiences for over 65 years and counting. It is dedicated to guiding pilgrims on a journey of spiritual growth and self-discovery. The company offers various tourism and Umrah services, such as meet-and-greets, visa issuance, accommodation reservations, transportation, and catering, to deliver a seamless and fulfilling journey for everyone.
About SIAD Holding:
SIAD Holding, an investment company in Saudi Arabia, was founded in 2019. Its roots are in a company established by Abdulaziz Khogeer in 1957. The company has a diverse portfolio of subsidiaries offering a wide range of B2B and B2C services. It aims to pioneer these investment and development sectors in Hajj, Umrah, hospitality, tourism, catering, transportation, and projects, building upon its rich history and lifelong experience.
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